“The momentum was just crushed by a pretty well-organized force and movement of people who are seeking to conserve racism,” he says. When asked what happened to that momentum, Kendi gives a wry chuckle. Kendi says the current campaign against what one conservative commentator calls “ systemic wokeness” is an effort to halt the antiracist momentum generated by the Floyd protests. The campaign took off following the massive wave of racial protests that swept across the country in the wake of Floyd’s death, which drew the support of many White people, including students. He also became the central villain in a GOP-led campaign to purge the teaching of systemic racism in American public schools. Kendi’s books were banned by some school libraries and he was accused by conservatives of corrupting children and offering a grim view of America that casts everyone as a racist. The term means to actively fight against racism rather than passively claim to be non-racist. He was awarded a MacArthur Foundation “genius grant,” became a sought-after commentator on race and helped add a new word to the way we talk about it: antiracist. Kendi, author of the New York Times #1 bestseller, “ How to Be an Antiracist,” became an intellectual celebrity in the summer of 2020 after his books became a go-to source for millions of Americans trying to make sense of the murder of George Floyd. Note: Larry Block is also the owner of the BlockParty store and the Managing Director of WEHOville.Few scholars have experienced the fickle nature of fame as dramatically as Ibram X. This I promise.” Shirley is watching over us and will be in my heart forever. Her kids are going to cut the grand opening ribbon. We will hang her photo on the wall and honor her. But she passed away just a few weeks ago. “While the lease was being negotiated I could not wait to tell Shirley. YMLA used to be a major supplier to Gold’s Gym which is now owned by John Reed. The goal with YMLA is to be a core gym shop concept that that will grow with and alongside the John Reed Gyms. A few years later we attempted to take ‘Undergear’ into retail but a change in management at International Male put that idea on the back burner. “Along time ago YMLA was doing a reverse merger into a public shell to acquire the ‘Aca Joe’ company and the deal fell through. “Instead of its acronym being ‘Young Men of Los Angeles,’ this time around we are Young Mens and Ladies Athletic”. “This new YMLA store is a concept store,” Block said. The concept will attempt to capture core premium fitness customers in just 857 square feet. The new YMLA WeHo, located at 8594 stands for Young Mens and Ladies Athletic Wear, and will feature premium activewear for both men and women. YMLA previously had a flagship store at the Beverly Center before the company was sold in 2002 to Castle Hill Apparel, a large women’s wear manufacturer based in New York City.īlock acquired the rights to the YMLA brand in 2010, when the operations were sold again to the Original Gear Apparel Group and the deal included reverting the rights to the brand back to Block. “We kind of knocked ourself off and everybody wanted to do business with us. “Our ‘Dangerous Willie’ brand was sold at Sears and Kohl’s across the nation.” Block said. The YMLA California Gym Gear label was sold in all the major sporting goods chains including Sports Authority, Big 5 Sporting Goods, and Sport Chalet.
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